ADVERTISING · OUT OF HOME · HTML5 DISPLAY
Organization
The Mob Museum
Year
2026
Role
Graphic Designer
Scope
Transit advertising · Digital out-of-home · Static outdoor advertising · HTML5 display ads
01 / The Challenge & Approach
Different spaces.
A clear impression.
The Museum needed to connect with visitors arriving in Las Vegas and residents closer to home. A moving bus, an airport rotunda, a sidewalk display, and a digital banner each offered a different opportunity—and a different amount of time—to communicate.
I treated the viewing environment as part of the design brief. Large formats needed clear focal points and readable headlines, while screen-based placements called for deliberate pacing. Across the collection, I adjusted the composition to give each message a clear place to land.
My contributions · I designed advertising layouts and motion graphics across physical and digital placements, adapting imagery, typography, and pacing to the requirements of each format.
02 / Transit
The Underworld,
Uncovered.
Recognizable faces of notorious mobsters gave the campaign an immediate hook, balanced by a police badge to represent the Museum’s focus on law enforcement. Oversized typography and bold red accents helped the design hold its own against the Las Vegas Strip’s towering signs and illuminated marquees, turning the bus into a moving introduction to both sides of the story.
03 / Outdoor Displays
A reason for locals to look again.
The team wanted a locally focused campaign, led by “Locals Save Daily.” My challenge was to incorporate the Museum’s accolades while keeping its historic building as the main visual focus. I grouped the accolades into a compact supporting row, giving the building room to anchor the design and keeping the local offer prominent.
Locals Save Daily advertising at Downtown Summerlin.
04 / Airport screens
An introduction before the itinerary.
With the central motion piece already in place at Harry Reid International Airport, I designed the accompanying rotunda screens to complement it. After exploring several treatments, the team selected my proposed yellow background for its strong contrast and visibility across the space, paired with concise messaging about the Museum and its accolades.
05 / HTML5 Display Ads
A little motion.
A clear message.
06 / Applications & Impact
Beyond the Museum’s walls.
From a double-decker bus on the Strip to a digital banner online, each application brought the Museum to people beyond its doors. The designs balanced recognition, curiosity, and a clear invitation to visit, adapting to each setting while keeping the Museum at the center.
Credits
Made with talented people.
This project was made in collaboration with the team at The Mob Museum.
Historical photographs and archival materials are shown here to document my design work. I do not claim ownership of the source imagery; rights remain with their respective holders where applicable.
Supervising Direction
Design
Carissa Salazar
Bus Production & Photography
Outfront
Marketing
The Mob Museum Marketing Team
The Starlight Plaza Launch
© 2026 Carissa Salazar LLC