Launch campaign · Hospitality · Digital & print

The Starlight Plaza Launch

The Starlight Plaza Launch

A Golden Age welcome for The Mob Museum’s new outdoor cocktail and entertainment venue.

A Golden Age welcome for The Mob Museum’s new outdoor cocktail and entertainment venue.

Organization

The Mob Museum

Year

2025

Role

Designer · Promotional materials

Scope

Media PR drop · Email · Launch promotion

01 / The Challenge

A new place.
A familiar spirit.

The launch needed to give people a sense of the Plaza before they arrived: an outdoor destination for cocktails, music, and entertainment inspired by Las Vegas’ Golden Age.

I translated that atmosphere into promotional materials across print and digital, building anticipation while keeping the invitation and event information clear.

My contributions · Promotional design for the launch and ongoing programming, including the opening-night media PR drop, signage, and email artwork.

The launch needed to give people a sense of the Plaza before they arrived: an outdoor destination for cocktails, music, and entertainment inspired by Las Vegas’ Golden Age.

I translated that atmosphere into promotional materials across print and digital, building anticipation while keeping the invitation and event information clear.

My contributions · Promotional design for the launch and ongoing programming, including the opening-night media PR drop, signage, and email artwork.

The launch needed to give people a sense of the Plaza before they arrived: an outdoor destination for cocktails, music, and entertainment inspired by Las Vegas’ Golden Age.

I translated that atmosphere into promotional materials across print and digital, building anticipation while keeping the invitation and event information clear.

My contributions · Promotional design for the launch and ongoing programming, including the opening-night media PR drop, signage, and email artwork.

02 / The Invite

An invitation
worth keeping.

An invitation
worth keeping.

For the opening-night media PR drop, I designed a postcard invitation and motel-style key tags. The familiar formats offered a playful nod to vintage Las Vegas hospitality and made the invitation feel like a small souvenir..

For the opening-night media PR drop, I designed a postcard invitation and motel-style key tags. The familiar formats offered a playful nod to vintage Las Vegas hospitality and made the invitation feel like a small souvenir..

03 / The Response

An invitation people wanted to share.

Recipients shared the postcard and key tags in their Instagram Stories ahead of opening night. Their reactions—from planning an old-school Vegas outfit to noticing how the invitation matched a dress—show how the playful details helped communicate the Plaza’s personality before guests arrived.

The email promotion brought the Plaza’s colorful personality to a wider audience. Expressive type, bright color, and cocktail and live-music imagery introduced the venue while guiding readers through the opening details.

I used the same visual language across the launch materials to make each piece feel like part of the same invitation.

04 / Digital Promotion

Carrying the mood online.

The email promotion brought the Plaza’s colorful personality to a wider audience. Expressive type, bright color, and cocktail and live-music imagery introduced the venue while guiding readers through the opening details.

I used the same visual language across the launch materials to make each piece feel like part of the same invitation.

05 / Opening Night

From invitation
to experience.

The opening-night photographs show the atmosphere the materials were designed to convey: a lively outdoor venue with cocktails, music, and the colorful character of vintage Las Vegas.

Credits

Made with talented people.

This project was made in collaboration with the team at The Mob Museum.

Historical photographs and archival materials are shown here to document my design work. I do not claim ownership of the source imagery; rights remain with their respective holders where applicable.

Supervising Direction

Ashley Miller, Danica Taboada, Jackie Apoyan

Ashley Miller, Danica Taboada,

Jackie Apoyan

Ashley Miller, Danica Taboada,

Jackie Apoyan

Branding

Matt Enger

Design

Carissa Salazar

Photography

Francisco Garcia, John Schollenberger

Marketing & PR

The Mob Museum Marketing Team, The Vox Agency

The Starlight Plaza Launch

Thanks for reading!

Thanks for reading!

Back to Work

© Carissa Salazar LLC 2026