Campaign concept · Art direction · Collateral
Organization
The Mob Museum
Year
2025–2026
Role
Designer · Art Direction
Scope
Key art · Full collateral buildout
01 / The Challenge
History that opens the door.
The Museum’s annual free days welcome Nevada residents while marking dates central to its identity. Each campaign needed to make admission information immediate and give the day a visual story that could carry across promotional formats.
I developed the concept and art direction for both campaigns and designed the collateral buildout.
02 / February 14 · 2026
03 / The Details
Rooted in history.
I built the 14th Anniversary key art as a layered historical collage. Up close, the Nevada silhouette reveals Al Capone, the Chicago garage, archival headlines, bullets examined by forensic investigators, Bugs Moran—the intended target—and references to the Purple Gang. These details connect the Museum’s February 14 anniversary to the history it preserves while keeping the invitation to Nevada residents at the forefront.
04 / Impact
The 14th Anniversary Free Day welcomed a record-breaking 6,000+ guests. I carried the campaign art across information cards and a takeover of the Museum’s advertising screens. The artwork also appeared in News 3 Las Vegas coverage of the event.
05 / November 15 · 2025
Kefauver Day
03 / The Concept
People, place,
and history.
I arranged archival portraits of Estes Kefauver and the historic courthouse in vertical panels to give the hearing a human and architectural context. Bold navy typography established the event, while orange called attention to the date and admission offer.
From that core artwork, I built out the full campaign collateral so the historical image and practical message stayed legible across formats.
Credits
Made with talented people.
This project was made in collaboration with the team at The Mob Museum.
Historical photographs and archival materials are shown here to document my design work. I do not claim ownership of the source imagery; rights remain with their respective holders where applicable.
Supervising Direction
Ashley Miller, Danica Taboada
Design
Carissa Salazar
Photography
Francisco Garcia, Slone Terranella
Marketing
The Mob Museum Marketing Team
The Mob Museum Free Days
© Carissa Salazar LLC 2026